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Know More Than
the Other Side.

Market reports, buyer and seller guides, and neighborhood profiles — written by our team, updated quarterly, free to download.

12 resources
Last updated August 2026
Market Report
Encino Market Report — Q2 2026

Encino Market Report — Q2 2026

Absorption, price-per-foot and sale-to-list ratios broken out by pocket, north and south of Ventura Blvd.

14 pages · PDF
Market Report
San Fernando Valley Pricing Index

San Fernando Valley Pricing Index

Twelve-month rolling index across nine Valley submarkets, with inventory and rate-sensitivity commentary.

22 pages · PDF
Market Report
Luxury Segment Review — $3M and Above

Luxury Segment Review — $3M and Above

What is actually trading at the top of the market, how long it takes, and where the discounts are hiding.

18 pages · PDF
Buyer Guide
The First-Time Buyer Playbook

The First-Time Buyer Playbook

From pre-approval through key handoff, in plain language — including the costs nobody warns you about.

32 pages · PDF
Buyer Guide
Winning a Multiple-Offer Market

Winning a Multiple-Offer Market

The seven levers besides price that decide which offer gets accepted — and which ones are worth pulling.

11 pages · PDF
Buyer Guide
Understanding California Escrow

Understanding California Escrow

Every contingency, every deadline, and what actually happens between acceptance and recording.

16 pages · PDF
Seller Guide
The 21-Day Listing Launch

The 21-Day Listing Launch

The exact three-week sequence TLC runs from signed listing agreement to first offer deadline.

19 pages · PDF
Seller Guide
Pre-Listing Renovation ROI

Pre-Listing Renovation ROI

Which improvements return more than they cost in this market, ranked, with real Valley cost ranges.

24 pages · PDF
Seller Guide
Staging & Photography Standards

Staging & Photography Standards

The production standard every TLC listing meets, and why it moves the sale price more than the list price does.

12 pages · PDF
Neighborhood Report
Encino Neighborhood Profile

Encino Neighborhood Profile

Schools, commute times, pocket-by-pocket pricing and the streets that consistently outperform.

9 pages · PDF
Neighborhood Report
Sherman Oaks Neighborhood Profile

Sherman Oaks Neighborhood Profile

The walkability premium quantified, plus a breakdown of hillside versus flats performance.

9 pages · PDF
Neighborhood Report
Lake Balboa ADU Opportunity Map

Lake Balboa ADU Opportunity Map

Lot-depth analysis across the submarket showing where a detached ADU pencils and where it does not.

13 pages · PDF
Market Pulse

Where the Valley Stands This Month

Updated Aug 2026

Inventory across our five communities is up 11% from this time last year, and the pace has cooled from the frantic spring — median days on market moved from 21 to 27. That is a healthier market, not a falling one: sale-to-list ratios are still holding above 99%.

The practical read: buyers finally have room to inspect and negotiate, and correctly priced sellers are still getting their number. Overpriced listings, for the first time in three years, are genuinely sitting.

Discuss What This Means for You
Median sale price $1,412,000 +4.1%
Active inventory 202 homes +11.0%
Median days on market 27 days +6 days
Sale-to-list ratio 99.3% −0.4%
Price reductions 31% of listings +9 pts
30-yr fixed (avg.) 6.48% −0.22%

Illustrative demo figures across Encino, Sherman Oaks, Lake Balboa, Northridge and Woodland Hills.

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One email, twice a month: new listings, closed comps, and a short read on what actually changed. No drip campaigns.

Demo Concept · Fictional Data