SEO & Local Marketing

Get found by the people already searching for you.

84% of people looked up a local business in the last three months, and nearly three quarters of those searches happened on a phone. This is the system we use to make sure they find you instead of the shop down the street.

Free instant audit Google Business Profile Reviews engine AI search & schema Monthly plain-English reports

Check your website's SEO — free, in about 20 seconds

We scan the live page the same way Google does and show you exactly what is helping you, what is hurting you, and what to fix first.

No signup, no email required. We only read the public page — nothing is changed.
How local ranking actually works

Six signals decide who shows up first

Google ranks local businesses on relevance, distance and prominence. In practice that breaks into six groups of signals — and notice how little of it is the website alone. This is why "just build me a website" rarely moves the needle by itself.

Google Business Profile
32%
Your Maps listing — categories, photos, hours, posts, completeness.
On-page signals
19%
What the website itself says: titles, headings, service and city pages.
Reviews
16%
How many, how recent, what rating, and whether you reply.
Links
15%
Other real websites pointing at yours.
Behaviour
8%
Whether people click you, stay, and call.
Citations
7%
Your name, address and phone listed consistently across the web.

Approximate weightings from published 2026 local search ranking studies. The exact numbers move; the order of importance does not.

The program

What we actually do, month by month

No mystery retainer. Every phase has a deliverable you can see, and you keep everything we build — the profile, the content, the schema, the reviews system.

01
Month 1

Fix the foundation

We run the full audit, then fix what is broken: speed, mobile layout, titles, headings, sitemap, HTTPS and structured data. Nothing else works until Google can read the site properly.

  • Technical + on-page audit
  • Speed and mobile fixes
  • LocalBusiness schema
  • Search Console + Analytics connected
02
Month 1–2

Own the map pack

Your Google Business Profile is the single biggest local ranking factor — roughly a third of everything. We rebuild it properly and make your name, address and phone identical everywhere online.

  • Business Profile rebuild
  • Correct primary + secondary categories
  • Real photos and weekly posts
  • Citation clean-up across directories
03
Month 2 onward

Turn on the review engine

Reviews are about a sixth of local ranking, and 97% of customers read them before choosing. We set up a system that asks every happy customer at the right moment and makes replying take a minute.

  • One-tap review request links
  • QR cards and follow-up texts
  • Reply templates for every rating
  • Alerts on new reviews
04
Month 2–6

Content that answers questions

A page for every service and every area you serve, plus FAQ markup so Google AI Overviews and ChatGPT can quote you directly. This is where the long-term traffic comes from.

  • Service and city pages
  • FAQ schema for AI answers
  • Multilingual pages where it pays
  • Photo and project galleries
05
Ongoing

Measure and adjust

Every month you get a plain-English report: what you rank for, how many calls and forms came in, what we changed and what is next. No jargon, no 40-page PDF nobody reads.

  • Keyword position tracking
  • Calls, forms and directions requests
  • Monthly one-page report
  • A named person who answers the phone
Questions

Straight answers

How long does SEO take to work?

Technical fixes and Google Business Profile work often show up within 2–6 weeks because they are the fastest signals for Google to re-read. Competitive keyword rankings and content usually take 3–6 months. Anyone promising page one in a week is selling something else.

Do I need SEO if I already have a website?

A website is the shop; SEO is the sign, the address and the reputation. Most sites we audit are technically fine but have no local signals at all — no structured data, no address, no reviews system. That is the gap we close.

What is the difference between SEO and Google Ads?

Ads stop the moment you stop paying. SEO compounds — the work you do this month keeps earning next year. Most local businesses do best with SEO as the base and ads only for a specific push.

Does any of this still matter with AI answers?

It matters more. AI Overviews and assistants pull from structured, well-organised pages and from your Business Profile and reviews. The same work that ranks you on Google is what gets you quoted in an AI answer — which is why we mark up FAQs and services explicitly.

Do you work on sites you did not build?

Yes. The audit works on any site, and most of our SEO clients came to us with an existing site. If the site is too broken to rank, we will tell you that instead of taking the monthly fee.

Start with the free audit

Twenty seconds, no signup. If it turns up something worth fixing, we will tell you exactly what and why — and you can decide from there.

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